Everyone remembers the wave of home theater purchases in the 1990s. Many people put the speakers on their shelves for the first time. However, many people bought it back and left it idle! A few years ago, due to the big screen trend of the home projector, many families chose to buy a home theater, but we conducted research through various channels and found that the idle rate is still over 80%. In the most recent year, this figure has declined, but it is still higher than 70%. Today, let's talk about why it is idle, what is the future trend?
To know why you are idle, you have to talk about how to buy, now the home theater purchase motivation is nothing more than the following categories.
1, enthusiasts take the initiative to buy
2, like watching movies to take the initiative to buy
3, see a friend's home has a big screen, persuaded, sudden purchase
4, when buying a TV set or moving to a new home, think of home theater, when living users buy
5, when the furniture is purchased
In fact, from the point of view of the purchase, the motivation of the people who bought the 3, 4, and 5 categories at the time of purchase determines that their usage rate will be lower. This type of people often open the sound mainly from the movie theaters, but they have seen the big movies; major sports events (such as the World Cup); the Spring Festival Gala; Victoria's Secret Underwear Show.
But the real reason for the speaker being idle is the source! Let's see where the movie from the front of the crowd comes from!
1, enthusiasts take the initiative to buy: the source does not need but the heart, or buy positive, pirated discs, or download! They do not need a home theater for only one reason, or the family suddenly has a child is not convenient, or busy! But subjective is to use Because home theater is a toy for them.
For the enthusiasts, the sound is a baby and a toy. How to look cute!
2, like watching movies to take the initiative to buy: the former enthusiasts may be just to play, but people who like to watch movies buy home theater, no matter the equipment is good and bad, movies are often seen. The advantage is several times a day!
3, see a friend's home has a large screen, they persuaded, sudden purchase: the frequency of use of this type of home theater is mainly to see whether the business is good to provide a follow-up film source. Because the ability and willingness of this type of person to take the initiative to acquire a movie is not necessarily high. Also, the difficulty of using a home theater will also determine the frequency of use.
4, when buying a TV or moving to a new home, think of home theater, when living users buy: the usage rate is generally very low, basically there are home theaters and often watch the movie on the ipad.
5. When buying furniture: usage rate? Ha ha.
In fact, whether it is idle or not is related to two points:
First, does the buyer really like the sound, or whether he really likes the movie.
Second, after the audio purchase, whether the use is simple or convenient, whether the film source is easy to obtain.
In the past year, the use rate of home theaters has improved significantly compared to previous years, mainly due to the popularity of box products. The hundreds of dollars of boxes are easy to buy and use, while the clarity of online video is significantly improved, and multi-channel Dolby AC3 audio signals are also available. Although the enthusiasts disdain this, if there is no Blu-ray disc, there is no such high cold logic for the audio, which ordinary users will not accept. Standing in the position of the home theater network, we also hope that more people will use the home theater. Also, go upgrade him and enjoy the thrill of more AV.
At the same time, there is a kind of local tyrant who makes Xiaobian very envious. This kind of cockroaches generally live in Guangdong Province in southern China. They are a group of people in China who think that sound can represent a strong person. They don't listen to the sound, but they are infected with the culture of fever in southern China. Their homes will also be equipped with hundreds of thousands of speakers for playing background music while waiting for a tea. They are not enthusiasts, but they are really enviable. More home theater information, all in China's home theater network, official WeChat: cnhifi.
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