LED splicing naked eye 3D market has not really exploded

In 2014, based on the new generation of OPEN-3D (naked eye 3D) technology, the LED splicing naked eye 3D display mature commercial, the breakthrough lenticular grating LED splicing naked eye 3D display as a new technology debut, immediately became the focus of the industry. The vast number of manufacturers in the market are also facing the competitive impact and pressure of technological innovation. Under the tide of 2D splicing to 3D splicing, the LED naked-eye 3D display market is considered to be breaking out this year!

LED splicing naked eye 3D display technology four major industry trends

First, the screen makers diversified

Affected by the LED splicing naked-eye 3D display technology, the first and foremost is the supplier of the traditional 2D display technology screen. As the market such as participating in the show is more inclined to content differentiation and personalized image, it will turn more or less. The naked-eye 3D technology is bound to affect the traditional business of traditional 2D suppliers. Therefore, in the face of such a positive and strong attack, most screen suppliers need to change the direction of the product line strategy, face challenges in a diversified and differentiated form, and cooperate with LED splicing naked-eye 3D display manufacturers and institutions. Product line, keep the competition energetic, and keep pace with the times.

Second, the emergence of one-stop service for advertising service providers

In addition to screen suppliers, the advertising industry that pursues creativity, innovation and differentiation will also be inspired and dawned. Wenming Marketing Planning and Communication Agency is the first one-stop service provider in the industry to integrate LED splicing naked eye 3D, 4K ultra high definition lenticular raster display and 3D naked eye 3D video planning and production, and naked eye 3D technology content service. First, lead the domestic advertising industry to accelerate towards the naked eye 3D creativity. In the pursuit of new advertising, more and more advertising agencies began to attach importance to the expansion of naked eye 3D technology related resources, I believe that in the near future, more novel naked eye 3D display cases will be presented to everyone.

Third, the new opportunity for offline advertising media/platform leaps

In the face of low-cost, wide-ranging online media, the offline advertising platform can be said to have been far from the glorious era of the past, and most of the offline platforms have been smashed into the edge platform for the tastelessness and abandonment of the merchants.

According to marketing industry experts, the rate of return on naked-eye 3D advertising can be increased by 5 times! This is a delightful number for both the advertisers and the offline advertising media platform. Compared with the traditional 2D and glasses 3D propaganda, the naked eye 3D can integrate the image differentiation and strengthen the audience memory. The depth is not affected by equipment (glasses, helmets, etc.), and the rate of return is high. At the same time, because of the high concentration of information and the distraction of the audience, the online advertising channel has also led to the naked-eye 3D technology of the offline advertising media platform, which has made the opportunity to leap in the advertising platform. In particular, large outdoor wall, bus and subway advertising, large-scale exhibitions, new product launches and other platforms can achieve more shocking and attractive advertising formats through LED splicing naked-eye 3D technology.

Fourth, naked eye 3D forced the price of traditional 2DLED splicing screen to drop

In the face of naked-eye 3D technology, the survival space of traditional 2D LED splicing screen suppliers will be further compressed. At the same time, in order to maintain sales, each merchant inevitably needs to reduce the price of 2DLED splicing screens to continue its competition. This will also contribute to the further segmentation and expansion of the entire industry.