The “snacks†that often open up in the Internet are now spreading to the color TV industry.
"The public said that the truth is reasonable, and the woman said that her husband is reasonable." Both sides of the tears continue to come up with new evidence to prove themselves. However, I believe that these seem to be fighting between companies, but behind the development of domestic smart TV, the various vendors for the television ecology market. As the other sections of the TV ecology continue to mature, the ecological competition of smart TVs in the future will become increasingly fierce. The competition in the television industry has only just begun.
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At present, with the improvement of people's living standards, consumer demand for color TV products is constantly rising, more and more inclined to high-end, large screen, and intelligent. According to data from the Institute of Chinese Medicine, the penetration rate of retail sales of smart TV in 2015 was 72.3%. In the large-size products with a size of 55 inches and above, the penetration rate reached 96.2%. In the future, smart TVs will inevitably cover all TV products and will change people's living room entertainment.
Market: The "price war" is difficult to continue in the future and it should be achieved by quality
At the fifth China National Grid Purchase Summit Forum, a set of data was announced: From 2012 to 2014, the average TV size was increased to 37 inches, 40 inches, and 42 inches in the three years, and the unit price was 3,479 yuan and 3,576 respectively. Yuan and 3456 yuan are basically at the same level. Behind this, Internet companies represented by Levision and Xiaomi have entered the manufacturing field, relying on the mode of low-cost hardware to supplement the content of revenue, thus subverting the original price system.
LeTV launched a full set of S40Air L prices down to a total of 1,579 yuan, which includes 499 yuan hardware costs, 980 yuan two-year full-screen membership service fees and 100 yuan Samsung panel costs. However, a 40-inch TV screen on the market currently costs more than 1,500 yuan. In this “random money†model, the company’s loss for two consecutive years is also expected.
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The data shows that in 2013 and 2014, LeTV sold 300,000 units and 1.5 million units respectively. According to the financial report, in 2013 LeTV achieved a new operating income of 720 million yuan and an operating loss of 68.16 million yuan; in 2014, it achieved operating income of 4.1 billion yuan and an operating loss of 500 million yuan.
For the money-burning model of Internet TV, Coolo chairman Wang Zhiguo once said, “This must not last long, and ultimately the consumers will pay for it.†He believes that “pseudo-ecological†Internet TVs are constantly throwing out ecological and stories. The purpose is to continue to receive funding, but it is difficult to achieve sustainable development by relying on money to maintain pseudo-ecology.
At the beginning of this year, LeTV considered the "panel dispute" of Xiaomi. This author thinks that this is not only a dispute between LeTV and Xiaomi, but also predicts that Internet brands value their quality more. The loss-making trade will not last long, and the future of Internet TV should be High-quality high-end development.
Analysis: TV market downturn, future content profitability or trend
Since the beginning of 2013, Internet companies have started to enter the color TV industry and quickly heated up, causing new impact on traditional TV manufacturers. In May 2013, LeTV launched its own brand of super TV. In September, Xiaomi launched the TV of Xiaomi. Today, new Internet brands continue to flood the television field, such as popular television, micro-whale TV, etc. So far, the number of domestic Internet TV brands has increased to 13, and there are latecomers.
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In fact, the color TV market in China already belongs to the stock market. The sales volume of color TVs in a year is about 40 million units. In the past two years, the capacity of the market is still shrinking. After more and more Internet TV companies, the difficulty of market competition has also increased, and companies have greater pressure for survival.
According to AVC's monitoring data, during the Chinese New Year promotion of the Year of the Monkey, the domestic color TV market declined slightly by 2.1%; of which, the online color TV market increased by 32% year-on-year, accounting for 25% of the total and the large size. TV sales continue to climb.
In the face of the bottleneck of growth in the domestic market, local color TV companies are undergoing transformation. The popularity of smart TVs has brought a new profit model to the color TV industry that originally relied on the profitability of hardware – content profitability, which is one of the trends in the development of the color TV industry in the future.
Industry: Intensified Competition Should Learn to Walk on Two Legs
According to industry insiders, behind the "tear show" of Internet TV, the competition in the Internet TV industry is becoming more intense. Today, there are as many as 15 Internet brands, but the industry predicts that these brands will only survive in 2016.
The vast majority of Internet brands think of the color TV market as overly optimistic. After more and more Internet TV companies, the difficulty of market competition has also increased, and companies have greater pressure to survive. Internet TV wants to survive by grabbing the market share of competitors, but not all companies can burn money like LeTV. Cool brand is also relying on Skyworth to provide strong support behind it.
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Hong Shibin, an expert on Internet marketing of the China Internet Association, believes that content competition among Internet brands is only a small part of the smart TV ecosystem. This is just a beginning. With the continuous cooperation and development of the old TV manufacturers, Internet giants, game education and other sub-division giants, the old TV manufacturers have basically begun to walk on both the content service + hardware revenue. TV companies should increase their quality content while at the same time ensuring that companies have reasonable profits and engage in active competition.
Long Lifespan: Superior to traditional deep-cycle Flooded/AGM batteries, our products promise extended service life.
High-Temperature Resilience: Outperforming AGM batteries in high temperatures, the EVG series guarantees consistent performance.
Low-Temperature Operation: Excelling where Flooded batteries falter, our batteries deliver reliable power in cold conditions.
Consistent Performance: Enjoy stable ampere-hour capacity and high operating voltage throughout the battery's lifespan.
Maintenance-Free Excellence: Bid farewell to spills and gassing with our nonspillable, maintenance-free design.
Aerial Lifts and Fork Lifts
Golf Carts and Wheelchairs
Floor Sweepers and Electric Vehicles
Mobility and Medical Equipments
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Share your needs, and our team of battery specialists will be in touch to provide a personalized power solution for you or your company.
"The public said that the truth is reasonable, and the woman said that her husband is reasonable." Both sides of the tears continue to come up with new evidence to prove themselves. However, I believe that these seem to be fighting between companies, but behind the development of domestic smart TV, the various vendors for the television ecology market. As the other sections of the TV ecology continue to mature, the ecological competition of smart TVs in the future will become increasingly fierce. The competition in the television industry has only just begun.

At present, with the improvement of people's living standards, consumer demand for color TV products is constantly rising, more and more inclined to high-end, large screen, and intelligent. According to data from the Institute of Chinese Medicine, the penetration rate of retail sales of smart TV in 2015 was 72.3%. In the large-size products with a size of 55 inches and above, the penetration rate reached 96.2%. In the future, smart TVs will inevitably cover all TV products and will change people's living room entertainment.
Market: The "price war" is difficult to continue in the future and it should be achieved by quality
At the fifth China National Grid Purchase Summit Forum, a set of data was announced: From 2012 to 2014, the average TV size was increased to 37 inches, 40 inches, and 42 inches in the three years, and the unit price was 3,479 yuan and 3,576 respectively. Yuan and 3456 yuan are basically at the same level. Behind this, Internet companies represented by Levision and Xiaomi have entered the manufacturing field, relying on the mode of low-cost hardware to supplement the content of revenue, thus subverting the original price system.
LeTV launched a full set of S40Air L prices down to a total of 1,579 yuan, which includes 499 yuan hardware costs, 980 yuan two-year full-screen membership service fees and 100 yuan Samsung panel costs. However, a 40-inch TV screen on the market currently costs more than 1,500 yuan. In this “random money†model, the company’s loss for two consecutive years is also expected.

The popularity of Internet TV in 2015 is not a coincidence
The data shows that in 2013 and 2014, LeTV sold 300,000 units and 1.5 million units respectively. According to the financial report, in 2013 LeTV achieved a new operating income of 720 million yuan and an operating loss of 68.16 million yuan; in 2014, it achieved operating income of 4.1 billion yuan and an operating loss of 500 million yuan.
For the money-burning model of Internet TV, Coolo chairman Wang Zhiguo once said, “This must not last long, and ultimately the consumers will pay for it.†He believes that “pseudo-ecological†Internet TVs are constantly throwing out ecological and stories. The purpose is to continue to receive funding, but it is difficult to achieve sustainable development by relying on money to maintain pseudo-ecology.
At the beginning of this year, LeTV considered the "panel dispute" of Xiaomi. This author thinks that this is not only a dispute between LeTV and Xiaomi, but also predicts that Internet brands value their quality more. The loss-making trade will not last long, and the future of Internet TV should be High-quality high-end development.
Analysis: TV market downturn, future content profitability or trend
Since the beginning of 2013, Internet companies have started to enter the color TV industry and quickly heated up, causing new impact on traditional TV manufacturers. In May 2013, LeTV launched its own brand of super TV. In September, Xiaomi launched the TV of Xiaomi. Today, new Internet brands continue to flood the television field, such as popular television, micro-whale TV, etc. So far, the number of domestic Internet TV brands has increased to 13, and there are latecomers.

Everything starts with this "Hai Na Bai Chuan"
In fact, the color TV market in China already belongs to the stock market. The sales volume of color TVs in a year is about 40 million units. In the past two years, the capacity of the market is still shrinking. After more and more Internet TV companies, the difficulty of market competition has also increased, and companies have greater pressure for survival.
According to AVC's monitoring data, during the Chinese New Year promotion of the Year of the Monkey, the domestic color TV market declined slightly by 2.1%; of which, the online color TV market increased by 32% year-on-year, accounting for 25% of the total and the large size. TV sales continue to climb.
In the face of the bottleneck of growth in the domestic market, local color TV companies are undergoing transformation. The popularity of smart TVs has brought a new profit model to the color TV industry that originally relied on the profitability of hardware – content profitability, which is one of the trends in the development of the color TV industry in the future.
Industry: Intensified Competition Should Learn to Walk on Two Legs
According to industry insiders, behind the "tear show" of Internet TV, the competition in the Internet TV industry is becoming more intense. Today, there are as many as 15 Internet brands, but the industry predicts that these brands will only survive in 2016.
The vast majority of Internet brands think of the color TV market as overly optimistic. After more and more Internet TV companies, the difficulty of market competition has also increased, and companies have greater pressure to survive. Internet TV wants to survive by grabbing the market share of competitors, but not all companies can burn money like LeTV. Cool brand is also relying on Skyworth to provide strong support behind it.

Xiaomi always mentions the contents of friendly business, and Internet PK is very strong
Hong Shibin, an expert on Internet marketing of the China Internet Association, believes that content competition among Internet brands is only a small part of the smart TV ecosystem. This is just a beginning. With the continuous cooperation and development of the old TV manufacturers, Internet giants, game education and other sub-division giants, the old TV manufacturers have basically begun to walk on both the content service + hardware revenue. TV companies should increase their quality content while at the same time ensuring that companies have reasonable profits and engage in active competition.
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Low-Temperature Operation: Excelling where Flooded batteries falter, our batteries deliver reliable power in cold conditions.
Consistent Performance: Enjoy stable ampere-hour capacity and high operating voltage throughout the battery's lifespan.
Maintenance-Free Excellence: Bid farewell to spills and gassing with our nonspillable, maintenance-free design.
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Connect with Us:
Share your needs, and our team of battery specialists will be in touch to provide a personalized power solution for you or your company.
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