Smart lighting area manager Luo Minghua stresses service (Figure)

With the new round of reshuffle in the industry, the competition among brands has become increasingly fierce. How to make a brand stand out has become a problem that many lighting companies have been thinking about. How can a brand extend its reach in the end market, expand its range of radiation, and increase its influence? The promotion experience of smart lighting in Shaanxi may give us some inspiration. Luo Minghua, regional manager of the company, said: "When the company focuses on product quality and is committed to product development, we pay close attention to service and strive to gain brand differentiation through terminal market services and expand its influence in the terminal."

Perhaps, the service can make terminal dealers and consumers more aware of the charm of a brand. Mr. Yan Ming, the general agent of Shaanxi, who is engaged in smart lighting products, is grateful when he talks about cooperation with smart people: “I have been doing business for 11 years, but I have never found a brand that really suits me. Previously, I represented Some of the miscellaneous brands, not long after, the manufacturers have closed down. Without the cooperation of the manufacturers, it is very difficult to operate. Until June last year, I cooperated with Jingming Lighting to establish an operation center in Xi'an, and the sales situation will be there. Great changes, monthly sales are increasing, and outlets are expanding. In this respect, it is based on a savvy product with home lighting, good cost performance, and it has the quality and brand of China lighting industry. The top 100. But the most important thing is that manufacturers help us to do a good job in sales and have gained the trust of dealers and consumers. It is understood that smart lighting has its own set of strategies in terms of service: for entering Industry collaborators, smart salesmen will guide collaborators on how to choose products to match sales; propose and implement “diagnostic” marketing: through the market personnel to the terminal market Investigate, analyze, and draw tips, guide dealers to locate their own storefront according to the characteristics of the market, cooperate with dealers to open up the market, and solve problems for dealers.

After the joint efforts of manufacturers and distributors, at present, smart lighting is widely distributed in Xi'an major lighting cities in the form of shop-in-shops and monopoly areas, and also radiates the network to neighboring prefectures or counties such as Xianyang, Baoji, Yan'an, Yulin and Weinan. The city is often "some time ago, Chengcheng County has a surnamed dealer who has renovated its own smart store with the help of savvy. The dealer has improved the sales performance of his store in a short period of time. From time to time They will also be invited to Xi'an to exchange some business methods with us and the factory personnel. In terms of after-sales, the savvy aim is also based on customer satisfaction, unlike some manufacturers, the products sold are like Splashing water out."



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