News: In 2017, the Internet TV market was up and down. After fierce competition in the past two years, the Internet TV industry in 2017 has entered an accelerated period of reshuffle. Although the market gradually returns to rationality, it no longer blindly “burns money†and fights price competition, but competition is still fierce. Manufacturers gradually turned to comprehensive competition in the entire industrial chain of products, technologies, content, and services. Taking the 11 old and new Internet TV manufacturers such as Xiaomi, Kukai, Love Mango and Thunderbird as examples, we counted the development of 11 Internet TV brands in 2017 from the three dimensions of product, strategy, and content.
This inventory series is divided into four series:
2017 Internet TV Brand Inventory (1): Overview of 11 Brand Product Layouts
2017 Internet TV Brand Inventory (2): Xiaomi / LeTV / Micro whale
2017 Internet TV Brand Inventory (3): Popular / Look Away / Love Mango
2017 Internet TV Brand Inventory (4): PPTV / Storm / Cool Open / Thunderbird / Lenovo
The second series: the three major online red brands - inventory of millet, music, and micro whale. As several brands with great characteristics and representativeness in the Internet TV industry, it is no mistake to call them "the most popular online." In 2017, these brands are not calm - Xiaomi's sales have increased significantly, and LeTV has been in At the cusp of the storm, micro-whales are exposed to capital issues. However, in this article we still talk about products, strategies, and content. We hope to provide a more calm and objective reference point in the industry.
[millet]
First, the product
Second, strategy
On May 18, Xiaomi's 2017 flagship TV conference was held in Beijing. At the meeting, the co-founder of Xiaomi Co., Ltd. and Wang Chuan, the head of Xiaomi TV, announced the launch of the water drop program - Xiaomi TV artificial intelligence open platform. Xiaomi TV will open its voice capabilities to third parties and disclose Baidu voice, Sogou, Haizhi smart, thin Words RSVP, Triangle Beast and other partners have access to millet TV, provide TTS, ASR voice recognition, translation and other functions.
In terms of sales channels, Xiaomi TV utilizes a new retail business model combining online, offline, and logistics. While building online channels, it is also increasingly relying on the Xiaomi House offline store to achieve online and offline prices. On November 20th, Xiaomi TV and Oriental Shopping reached a cooperation, and Xiaomi's new retail strategy will be upgraded so that Xiaomi TV will have more opportunities to face consumers through the TV shopping platform.
On December 1, at the Fifth China Network Audiovisual Conference, Wang Chuan, co-founder of Xiaomi Technology and head of Xiaomi TV, said that Xiaomi TV will enter the overseas market in 2018.
On December 3, Xiaomi founder, chairman and CEO Lei Jun said at the 4th World Internet Conference that the core strategy for the next 10 years is artificial intelligence. Millet artificial intelligence TV equipped with the PatchWall artificial intelligence system, at the same time, millet artificial intelligence TV and millet AI speakers, sweeping robots and other intelligent products, constitute the millet smart home ecological chain, forming the advantages of interconnected interaction.
Third, content
On May 18th, Xiaomi TV announced a major upgrade at Xiaomi's 2017 flagship TV conference. Xiaomi TV members upgraded to Xiaomi TV Elite Members for free. The member content of Xiaomi TV will gradually be upgraded to an extremely clean standard with a resolution of 2560*1440, which is much higher than Blu-ray or DVD. At the end of May, Xiaomi TV had nearly one thousand extremely clear content on the line.
On August 24th, PPTV connected 100 billion sports IP content to the Xiaomi TV Sports Channel, which means that Xiaomi users can also watch the PPTV-provided Liga, Serie A, La Liga and China Super League events on the sports channel.
Previously, Xiaomi TV through cooperation with future TV, Galaxy Internet TV and other integrated broadcast control platform, on December 1, at the Fifth China Internet Audiovisual Conference, Wang Chuan said that Xiaomi TV has fully access to iQiyi, Tencent video, Sohu video, PPTV four video giant's full content.
[Legend]
First, the product
Second, strategy
On February 28, LeTV held a new spring conference in Beijing. Le Shi, the new president of the company, said that in the new year, LeTV has established three strategies and four goals in the new stage. In addition, LeTV announced that it has reached a strategic cooperation framework agreement with Sunac, which will create some high-end real estate properties in China, and will introduce 70-plus LeTV SuperTVs.
On March 29th, LeTV held a “Unique†new product conference in Beijing. LeTV’s new president, Liang Jun, proposed the goal of “guaranteeing 7 competitions 8†at the conference, namely “guaranteeing 7 million units and competing for 8 million unitsâ€. More emphasis on high-end products, offline channels and B2B expansion.
On May 21st, Le Vision’s new CEO Liang Jun replaced Jia Yueting as the new general manager of LeTV. After he took up the post, Liang Jun recovered LeTV's sales right from LePar and opened the chain of research, production, and sales of television services at the level of listed companies.
On July 6, Jia Yueting announced his resignation from the position of Chairman of LeTV. He no longer served as any position in LeTV.
On July 21, LeTV released an announcement to elect Sun Hongbin as the new chairman of LeTV.
On September 12th, LeTV held an online televised conference on super TV, which was also the first conference held by the new LeTV group after Sun Hongbin was at the helm of LeTV. New LeTV announced the launch of the “919 Super TV Day†to replace the previous music shopping festival featuring “buy member sending hardwareâ€. Liang Jun said that the new LeTV has entered a new chapter in the development of LeTV, including LeTV, LeTV, LeTV, LeTV as the core business. The new strategic direction is defined as "focus on the big screen, focus on self-control and ecological openness." Liang Jun said that the new 919 is an important step for the new LeTV to try to change. In the future, New LeTV will, together with LePar, transform the new retail of the Internet.
On September 13th, LeTV announced that it has appointed Zhang Zhiwei as LeTV’s new CEO and senior vice president of LeTV. He is fully responsible for LeTV’s overall strategic planning and implementation, implementation of business indicators, and team management. The new overall profit and loss and business results are responsible for reporting to LeTV CEO Liang Jun.
On November 22nd, Jingdong Smart Screen Industry Alliance was established. At the conference, Jingdong announced that it will enter into a strategic partnership with LeTV Super TV to jointly launch smart TV “see and buy†products that will display ads and user purchase behaviors. Organically combined on a large screen to achieve multi-screen linkage.
On December 5th, LeTV announced that LeTV has changed its name to New LeTV Zhijia Electronic Technology (Tianjin) Co., Ltd., and the legal person has been changed from Jia Yueting to Zhang Zhiwei. According to an announcement released on Nov. 26 by Xinle Lezhi Zhijia, Xinlezhizhijia will strive to become a smart home Internet platform operator. In the future, it will focus on smart screens, integrating smart hardware and smart homes to create smart homes.
On December 15th, LeTV announced that the board of directors of the company agreed to appoint Liu Shuqing as the general manager of the company and change the legal representative of the company to Liu Shuqing. That is, Liang Jun, general manager of the original LeTV, withdrew from LeTV.
On December 21, LeTV Online issued an internal letter to appoint Liu Shuqing as the CEO of LeTV. In accordance with the overall business development strategy of New LeTV, the company will propose, clarify, plan and manage the corresponding strategies to ensure the rapid progress of the new LeTV strategy.
On December 26, the new LeTV Sensei (formerly Le Leushi New) held a new conference for super TV, launching 10 new products in the New and Lean two series, covering a full range of 40-65 inches. The New series is the first wave of new products under the new LeTV system, and Lean represents LeTV’s willingness to make business return simple.
According to Li Xin, general manager of Xin Lezhi Wisdom Marketing Center, first of all, New Le Wisdom focuses on the family and only serves the family. The second is to open up, provide a completely open platform, combine the industry's high-quality resources, partners to serve users together, and do home intelligent Internet service operators. In the end, it is innovation that expands on all aspects of a smart home centered on a large screen.
Third, content
In terms of content, LeTV launched the Open Eco Ecological Open Strategy at the end of 2016, launched in-depth cooperation with third-party partners, and treated all third-party content equally, instead of doing competitive bidding, positioning itself as a large-screen Internet company. The operation content can also provide services for users and advertisers through intelligent algorithms. Each super TV can be regarded as an operational distribution channel. When they are integrated together, LeTV will have “TV + Video Website + Internet†at the same time. Attributes.
On May 24th, LeTV held the 2017 Resource Promotion Conference in Shanghai. Le Li, the general manager of LeSports National Strategy for Ecological Marketing, introduced the head resources that LeTV launched in the second half of the year. Variety, "dual father", "double masked", "double title" and so on. "Single War" has been determined to be the second season, "eat it well", "Where is my father to go" in the fifth quarter, and "difficult to beat my dad", "absolutely not allowed to laugh", "masked to guess guess guess" Various variety shows such as "I am a Masked Song King" will also be launched in the second half of the year.
In September, LeTV and Mango TV held a strategic cooperation signing ceremony in Changsha, formally announced the two sides reached a strategic cooperation: Mango TV to join the LeTV Super Eco Open Eco strategy, this is after CIBN and China TV, another heavy strategic cooperation Partners to join. After the two parties reached a cooperation, the full content of the Mango TV will land on LeTV.
In terms of film and television dramas, LeTV currently has more than 120,000 episodes of television dramas, more than 6,000 movies, and more than 80,000 episodes of animation, as well as variety entertainment, children's parents, and documentaries. At the same time, LeTV Sports has more than 10,000 games broadcast live throughout the year. It is understood that in 2017, LeTV has more than 50 repertoires throughout the year, and more than 2300 episodes of top-rated TV broadcasts across the country cover a wide range of subjects such as costumes, cities, and anti-corruption.
ã€Micro whale】
First, the product
Second, strategy and content
In January, at the MicroWhale Science and Technology East China Media Communication Conference, Zhong Zhifeng, the head of sales of the nation’s micro whale television, said that the micro whale began to quickly deploy offline channels. The microwhales will team up with Tmall to build an O2O system. With the help of Tmall's open logistics system, it will establish 1,000 county-level service centers across the country and develop 100,000 villages to achieve synergies in supply chains and channels.
In addition, the microwhales will also persist in learning the channels of traditional television channels. They will deepen their channels through agents and distributors. They plan to complete the construction of experience points for 10,000 consumer entities in 2017 and become truly unique. An Internet company with full channel capabilities.
On March 9th, at the China Home Appliances and Consumer Electronics Fair, Micro Whale Technology announced the strategic cooperation with Midea Smart Home, giving full play to their respective advantages in the fields of users, technology, resources, channels, and marketing, and exploring the depth of smart home services. .
On April 5th, Little Whale Technology held a "One-second Call" spring 2017 new product and strategy conference in Beijing, and released the Drunken A Series TV, featuring ultra-thin and intelligent voice. Micro-Whale Technology CEO Li Huaiyu announced that the entire product line of micro-whales will enter the 2.0 era.
On May 11th, the Microwhale held a media communication meeting in Beijing and announced that it will cooperate with Sports and Flying Cats, and will use the VR format to broadcast the 2017 China Super League. Ma Kai, CEO of the micro-whale VR, said that the micro-whale will continue its strategic development of content+platforms, and will focus on young people's preferences and hot IP development VR business.
In terms of content, the Micro Whale TV relies on the strong production capacity of Chinese culture and integrates high-quality content resources, including the new film of Tencent Video, the variety show of Mango TV, the Hong Kong TVB drama, the Super League competition, the variety show of Nick and BBC, and the BBC documentary. And so on, and rely on VR content production platform to output high-quality VR content.
Flame Retardant Cables
Standard applied: IEC60332
Rated Voltage: 450/750V 600/1000V
Insulation: LSOH (Low Smoke Zero Halogen)
Sheath: LSOH (Low Smoke Zero Halogen)
Applications: Those Electrical Wire suitable for power & lighting circuits and building wiring. Also suitable for use as an earth wire the internal wiring of appliances and apparatus.
Fire Resistant Cable,Fire Rated Cable,Fire Proof Cable,Fire Wire Cable
Shenzhen Bendakang Cables Holding Co., Ltd , https://www.bdkcables.com