Into Yang Shuping's lighting store, a variety of lighting and dazzling. Before I saw Yang Shuping, there were a lot of speculations. This woman who came out of the ordinary family, after some hard work, not only played a world in the lighting industry, but also was selected as a woman representative in the Chengbei District.
Speaking of entrepreneurial experience, she said: "As a woman, entrepreneurship must be self-motivated in addition to suffering."
In 1988, Yang Shuping graduated from high school and worked in a barber shop. Because she could suffer hard, she learned the fastest among apprentices. However, Yang Shuping, who is uneasy about the status quo, always feels that this is not the life he wants. Therefore, Yang Shuping followed her brother-in-law to do clothing business. "At the time, the clothing business was good, just simple retail." Yang Shuping was not satisfied. Once, my friend lived in a new house. She bought a beautiful set of lamps for her friends. My friends liked it. Since then, she has begun to pay attention to the lighting industry in Xining. At that time, the lighting market has not yet formed a scale, and the lighting has been incorporated into more fashion elements. Yang Shuping decided to switch to the lighting business.
All beginnings are hard. Yang Shuping borrowed 150,000 yuan from the bank. After one year of preparation, in 1995, he opened the first store in the provincial city of Grand Cross. At the beginning of the store, the bleak business situation made Yang Shuping anxious. "Is my market positioning not good?" With questions, Yang Shuping began to do market research, and finally she insisted on high-end lighting. “The more difficult it is, the more I want to challenge.†Now, Yang Shuping’s business is getting bigger and bigger, and there is a lighting factory in Guangzhou. "Challenge yourself," this is the style of Yang Shuping's work.
Last year's National Day, a fire once again tested Yang Shuping. "The warehouse was burned and lost hundreds of thousands of dollars. Whoever has encountered such a big thing does not get angry, but things have already happened. I am going to face it." In the face of losses, Yang Shuping squatted in the warehouse. In the same time, we will tide over the difficulties with our employees and minimize losses. "I don't want to be too happy, I don't want to be too painful to lose." This is the mentality of Yang Shuping facing the fire.
Yang Xiping is still not satisfied. "How can I do business without knowledge?" With a tenacity, Yang Shuping studied finance at the evening school while doing business. "The knowledge I have learned has helped me a lot," said Yang. What she wants to do now is to take more time to study courses such as business administration, and she is eager to have more knowledge.
Edit: LC-HY
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