Uncertain factors in the LED industry in 2012 made the market subtle

Due to the sluggish global economy in recent years, the widespread debt crisis in Europe, and the continued decline in polysilicon prices, the LED industry has encountered many difficulties. Although the Chinese market and the international market have not yet fully integrated, China's LED industry has also encountered winter. The overall performance is unsatisfactory. In order to ensure the stable development of the economy, the state has come out with a series of policies to guide domestic industries, and companies themselves have begun to take actions to seek survival and even development in an increasingly harsh environment. All these have had a significant impact on the development of the LED industry. The following are some of the uncertainties in the current LED market. From them, we can feel the subtle changes in the LED market in 2012.

A multi-channel sales drive market stamina

Although many traditional lighting manufacturers still insist that lighting products are not suitable for online sales, Taobao Mall’s lighting brands are growing at a rapid rate and sales are also growing rapidly. In March 2011, the Habitat Lighting Mall project was officially launched, which attracted the attention of the industry. Up to now, the outstanding lighting brand flagship stores have more than 100, more than 30 provinces and cities across the country have been in place pipeline service providers, after several optimization and upgrading, mall operation model has been basically stereotyped. It is believed that after the smooth opening of Habitat Lighting Mall, the lighting lighting industry will enter the era of e-commerce.

Second pipeline construction into a focus

In recent years, the pace of development of LED lighting has been unpredictable. Traditional overseas LED leading companies such as Career, Puri, etc. have been rushing to the Chinese market, while Philips, Osram, GE and other traditional international lighting giants are also a strong attack. Major domestic brands such as Shanghai Yaming and NVC Lighting have begun to flex their muscles in the field of lighting application products. Although the LED market is booming, due to the relative lag in pipeline construction, LED lighting products have not won the favor of consumers in the end market. Pipers have the world. It is understood that Shi Ford, BDO Runda, Myles and a number of strong LED companies are increasing pipeline construction efforts, I believe under their guidance, 2012 will become the LED lighting pipeline construction year.

Third, the pace of operation of corporate capital has accelerated
National Star Optoelectronics, NVC Lighting, Neo-Neon, Lehman Optoelectronics, Qinshang Optoelectronics... In recent years, a large number of lighting companies have entered the capital market. On February 1, 2012, the Securities Regulatory Commission announced a total of 515 IPO applications in the list of companies under review, and at least nine LED companies are waiting in line for listing. According to the investigation of the LED Industry Research Institute of Gaogong Industry, about 50 LED companies have already completed or are undergoing a share reform in order to introduce investors and achieve rapid listing. In addition to listing, corporate mergers and acquisitions are also turbulent. It is conservatively estimated that no fewer than three companies will be listed on the market in 2012, and there will be no more than three corporate mergers and acquisitions.

Four marketing activities focus on the terminal market

Find a beautiful scenery, lively to open a dealer conference, after eating and drinking, let dealers buy products to purchase money, this has always been the lighting lighting business is not happy marketing old routine. Nowadays, businesses and businesses are becoming more and more realistic. It is better to teach them to fish than to give them. As a result, more and more lighting and lighting companies move their marketing activities to market terminals according to the requirements of agents. The theme of dealers' meetings is how to combine local markets and explore practical action plans. It is understood that the plans for marketing activities of ST Ford Optoelectronics and BDO Runda in the terminal market have been released. In 2012, marketing activities in the lighting and lighting industry market will be well-connected.