Light, like water and air, is the basic element of our survival, illuminating every space and level of our lives. Lighting technology is the art that connects light to our lives. It combines a variety of new light sources, luminaires and technologies to dramatically improve the light environment of all types of buildings and indoor and outdoor functional sites. There is a song, I don’t know the black of the night during the day, but with the guidance of light, the night can be as beautiful as the day.
For the lighting market in Nanjing, there is an important person who has to mention that he is the one who created the brand of Jinli famous lighting. When Xiaobian first saw him, he was in the flagship store of Jinling International Home Jinli famous brand. His face was calm and domineering. Wei Weiyun was making final preparations for the opening ceremony of the flagship store on April 18. Along the way, Jinli famous products have been developed in Nanjing for 14 years. In 14 years, a young handsome guy has become a mature middle-aged man. What remains unchanged is that he hopes to use light to lead the good life. Concept. How Jinli's famous products have become the leader in the lighting industry. What kind of development prospects will it have in the future? Let us approach Jinli famous products and approach the world of lighting.
Create a chain of lamps and lanterns to expand the province
“Since 2006, we have re-strategized and planned for our company. Our goal is to form this kind of lighting chain in Jiangsu Province by 2012 and become the largest and most competitive chain brand lighting enterprise in Jiangsu. Currently in Nanjing Jinsheng Decoration City, Jinling International Home, Red Star Macalline, Shilin Jiale Home, Runtai Market and Red Sun have their own direct storefronts. We also have our direct store in Changzhou's largest wholesale market." Regarding the meticulous planning of the future, I always talk about the chain tactics, and I can’t help but feel the excitement and confidence from the heart. Zhai always said that this self-confidence probably originated from the high demand for the brand and the keen sense of the market trend. He said frankly: "At present, our company mainly targets the middle and high-end consumer groups. Our products are simple and fashionable, and this European classical style, as well as modern luxury neo-classical products, are the mainstream in the market. The market, this market is a relatively mainstream fashion product."
The trend of high-end forecasting the era of profiteering becomes history
As a guest of Jinli's famous crystal lamp showroom, Xiao Bian has to sigh the high quality of Jinli's famous products for a better life. Then, standing on this aesthetic height, how will the general trend of lighting trends in 2010 be predicted?
"After the financial crisis from the second half of 2008 to the beginning of 2009, people who can afford a house have a strong spending power. Since the market price is relatively expensive, since it can afford a room type of 100-200 million or more, then He is more concerned about the use of lights, so we believe that in the next 10 years and the future, the trend of lighting is first and foremost, the branding is more and more concentrated, then the products with superiority, the products with better quality, and the after-sales service. Better products, I believe that the current owners can accept." Zhai also added that as the agent of high-end lighting such as Op, Baxter, Swarovski, they are constantly moving to a higher management mode, better quality The service has been working tirelessly to integrate lighting and home life.
The advantage of Jinli's famous products is unquestionable, but some netizens believe that the lighting industry's profit margin is particularly large. How do you answer this question? What surprised Xiaobian was that he always smiled after hearing the question. He told Xiaobian that this view has been Out. Because in the early years, before 2000, the market pattern of lamps was indeed quite chaotic. The threshold for doing lights was relatively low. Many businesses could invest in it without much effort, but as the competition intensified, the industry The threshold is getting higher and higher. Through the reshuffle of the industry in recent years, the number of lamps and lanterns merchants is much less than the previous years, and they are constantly being reduced. I always said, "It’s really time for the era of profit-making that should be said to be a lamp.
Because the price of many products is not determined by us personally, it is determined by the manufacturer. For example, our products are all unified. It is not that we want a high price for a certain merchant, including our discount rate. It is also unified. The retail price of many products is that the manufacturers have already signed the price when they leave the factory. Now the industry is becoming more and more standardized and more formal. Under the leadership of the formal overall drive, the entry fee for the lighting industry has also risen, and it is no longer allowed to “fill inâ€.
Market outlets multi-faceted flower network sales are imperative
As an agent occupying the main position of the Nanjing lighting market, the market share is bound to become the focus of Jinli's famous products. He always admits that in 2009, the market share of Jinli famous products in the retail sector of Nanjing lighting industry was around 6-8 points, 2010 The goal is to increase the occupancy rate to around 10-12%, and the density and extension of chain outlets will be developed. In addition, for the popular online marketing, Jinli famous products are not excluded. Zhai always said, "Some lighting manufacturers are more taboo (network marketing), and it is more contradictory, because online marketing has a certain impact and impact on our business, but the network model, especially in the last two years he is in the market The sales volume on the market is getting bigger and bigger. Nowadays, network marketing can't be ignored. We should adapt to it when we can't control it. Our company includes establishing this kind of cooperation relationship with house365. We also established our own network. Shop, we also want to pass the normative model, we have a physical store, then the combination of the network and the physical store, get the recognition of consumers,"
Xiaobian essay:
After talking about a bunch of lighting industry topics, Xiaobian went to the store with him. The whole topic of the road was always inseparable from the lighting he loved. Which lamp came from the inspiration of a master, which lamp The design concept is from the ears of nature in the world... I love the work and I am really impressed. Xiao Bian also learned that whether it is the court decoration style of the Crystal Hall or the dignified curtains in the window of the exhibition hall, they are all personally selected by the company. With such meticulousness, Xiaobian believes that under the leadership of the general manager, Jinli famous products will surely Leading us to a better life with focused light.
For the lighting market in Nanjing, there is an important person who has to mention that he is the one who created the brand of Jinli famous lighting. When Xiaobian first saw him, he was in the flagship store of Jinling International Home Jinli famous brand. His face was calm and domineering. Wei Weiyun was making final preparations for the opening ceremony of the flagship store on April 18. Along the way, Jinli famous products have been developed in Nanjing for 14 years. In 14 years, a young handsome guy has become a mature middle-aged man. What remains unchanged is that he hopes to use light to lead the good life. Concept. How Jinli's famous products have become the leader in the lighting industry. What kind of development prospects will it have in the future? Let us approach Jinli famous products and approach the world of lighting.
Create a chain of lamps and lanterns to expand the province
“Since 2006, we have re-strategized and planned for our company. Our goal is to form this kind of lighting chain in Jiangsu Province by 2012 and become the largest and most competitive chain brand lighting enterprise in Jiangsu. Currently in Nanjing Jinsheng Decoration City, Jinling International Home, Red Star Macalline, Shilin Jiale Home, Runtai Market and Red Sun have their own direct storefronts. We also have our direct store in Changzhou's largest wholesale market." Regarding the meticulous planning of the future, I always talk about the chain tactics, and I can’t help but feel the excitement and confidence from the heart. Zhai always said that this self-confidence probably originated from the high demand for the brand and the keen sense of the market trend. He said frankly: "At present, our company mainly targets the middle and high-end consumer groups. Our products are simple and fashionable, and this European classical style, as well as modern luxury neo-classical products, are the mainstream in the market. The market, this market is a relatively mainstream fashion product."
The trend of high-end forecasting the era of profiteering becomes history
As a guest of Jinli's famous crystal lamp showroom, Xiao Bian has to sigh the high quality of Jinli's famous products for a better life. Then, standing on this aesthetic height, how will the general trend of lighting trends in 2010 be predicted?
"After the financial crisis from the second half of 2008 to the beginning of 2009, people who can afford a house have a strong spending power. Since the market price is relatively expensive, since it can afford a room type of 100-200 million or more, then He is more concerned about the use of lights, so we believe that in the next 10 years and the future, the trend of lighting is first and foremost, the branding is more and more concentrated, then the products with superiority, the products with better quality, and the after-sales service. Better products, I believe that the current owners can accept." Zhai also added that as the agent of high-end lighting such as Op, Baxter, Swarovski, they are constantly moving to a higher management mode, better quality The service has been working tirelessly to integrate lighting and home life.
The advantage of Jinli's famous products is unquestionable, but some netizens believe that the lighting industry's profit margin is particularly large. How do you answer this question? What surprised Xiaobian was that he always smiled after hearing the question. He told Xiaobian that this view has been Out. Because in the early years, before 2000, the market pattern of lamps was indeed quite chaotic. The threshold for doing lights was relatively low. Many businesses could invest in it without much effort, but as the competition intensified, the industry The threshold is getting higher and higher. Through the reshuffle of the industry in recent years, the number of lamps and lanterns merchants is much less than the previous years, and they are constantly being reduced. I always said, "It’s really time for the era of profit-making that should be said to be a lamp.
Because the price of many products is not determined by us personally, it is determined by the manufacturer. For example, our products are all unified. It is not that we want a high price for a certain merchant, including our discount rate. It is also unified. The retail price of many products is that the manufacturers have already signed the price when they leave the factory. Now the industry is becoming more and more standardized and more formal. Under the leadership of the formal overall drive, the entry fee for the lighting industry has also risen, and it is no longer allowed to “fill inâ€.
Market outlets multi-faceted flower network sales are imperative
As an agent occupying the main position of the Nanjing lighting market, the market share is bound to become the focus of Jinli's famous products. He always admits that in 2009, the market share of Jinli famous products in the retail sector of Nanjing lighting industry was around 6-8 points, 2010 The goal is to increase the occupancy rate to around 10-12%, and the density and extension of chain outlets will be developed. In addition, for the popular online marketing, Jinli famous products are not excluded. Zhai always said, "Some lighting manufacturers are more taboo (network marketing), and it is more contradictory, because online marketing has a certain impact and impact on our business, but the network model, especially in the last two years he is in the market The sales volume on the market is getting bigger and bigger. Nowadays, network marketing can't be ignored. We should adapt to it when we can't control it. Our company includes establishing this kind of cooperation relationship with house365. We also established our own network. Shop, we also want to pass the normative model, we have a physical store, then the combination of the network and the physical store, get the recognition of consumers,"
Xiaobian essay:
After talking about a bunch of lighting industry topics, Xiaobian went to the store with him. The whole topic of the road was always inseparable from the lighting he loved. Which lamp came from the inspiration of a master, which lamp The design concept is from the ears of nature in the world... I love the work and I am really impressed. Xiao Bian also learned that whether it is the court decoration style of the Crystal Hall or the dignified curtains in the window of the exhibition hall, they are all personally selected by the company. With such meticulousness, Xiaobian believes that under the leadership of the general manager, Jinli famous products will surely Leading us to a better life with focused light.
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