Half of users think that smart TV is inconvenient to operate

Research data shows that the penetration rate of smart TV in the Chinese market has exceeded 30%. However, according to a zero-point company survey of 20 key cities in Beijing, Shanghai, Guangzhou, Chengdu, Nanjing and other 20 to 40-year-old white-collar people who have purchased smart TVs and have television shopping needs, 60% of consumers are still insufficient for smart TVs. To understanding.

According to the survey, among the many functions of smart TVs, the most prominent demand of 88% of consumers is “online demand viewing of television dramas”. The second function most valued by consumers is “receiving television programs”, accounting for 77.9%; external devices (smartphones, PADs, computers, etc.) account for 76.2%; external mobile hard disks or players rank fourth, accounting for 69%. %. In contrast, the demand for downloading and using various applications from the app store is significantly lower than other consumers, but it also accounts for 51.9%.

Nearly half of the users reported that they frequently encountered inconvenience in remote control operations, turning pages, or opening applications running slowly during the use of smart TVs. The phenomenon of “cards and cards” often occurred. Another 30% of people reported that they were downloading applications. The program display is poor, and the interface design is confusing. The number of people with poor precision such as voice manipulation, face recognition, and gesture recognition is relatively small, but it also accounts for 21.3%.

Liu Buchen, an expert in home appliances, said that the essence of television is the tool used to display TV program signals and video images. The Internet is just an additional function. TV is not as good as possible, but it is not as good as possible. TV companies should consider “simplification” and provide consumers with easy-to-use smart TVs.